Carbon and Finch Blog: 7 Social Media terms you need to know

7 Social Media terms you need to know


Can be used to track and measure the performance of your social media campaigns. You can use analytics to determine how many people saw your posts, how many people clicked on them, how much traffic they drove to your website, and what kind of engagement they received. Additionally, social media analytics can help you measure your social media presence’s overall reach and impact.


Algorithms are used to decide which content is shown to users on the News Feed or search results. They are also used to determine such factors (e.g., likes, comments, shares) influence content distribution. These algorithms account for various factors, including user activity on the platform, past interactions with similar content, and even the time of day.

Call To Action

A CTA, or call-to-action, is a prompt on social media that urges the reader to take action. This could be anything from clicking a link to visiting a website to making a purchase. CTAs are often used in marketing and advertising campaigns to boost conversions and encourage people to take the next step.

Clickthrough Rate

A clickthrough rate (CTR) is the percentage of people who view your ad and then click on it. It’s one important metric to measure the effectiveness of your ad. If you’re running a social media campaign, you’ll want to ensure your clickthrough rate is as high as possible. This means creating eye-catching, interesting ads that offer compelling reasons for people to engage.

Engagement Rate

Engagement Rate measures how often people interact with your content on social media. This could include things like likes, comments, shares, or clicks. For example, if you have 100 followers on Instagram and your post gets ten likes, your engagement rate would be 10%. To calculate it, you simply divide the number of interactions by the number of followers you have. Engagement rates can help measure the success of your social media marketing campaigns and gauge the level of interest that people have in your brand or product.


Impression metrics measure how often users see and engage your content. This could be the number of times a page or post is loaded, the number of people who see your content in their feed, or the number of views your ads get. Impressions are a helpful way of gauging interest in your content and seeing which topics resonate with your audience.


Metrics are a set of data points that you use to measure the progress or success of your social media campaigns. They can be website visits, Twitter followers, Facebook likes, blog subscribers, and so on. Metrics are important because they help you track your progress and see what’s working and what isn’t. This information can then be used to tweak your campaigns and make them more effective.